THE ASK:
Milligram Coffee & Kitchen, an all-day café in Costa Mesa, wanted to strengthen its online presence and visibility after its first year in business. Despite being a local favorite, their hidden courtyard location limited foot traffic and brand awareness. They sought to grow their digital reach, attract new customers, and better showcase their elevated dining and café experience through consistent, high-quality social media content.
SCOPE OF WORK:
- Social Media Management (Instagram, Facebook)
- Content Creation + Curation
- Copywriting & Scheduling
- Paid Ad Campaigns
- Community Engagement
- Photoshoot Production (for online ordering & seasonal promotions)
- Event Promotion & Coverage
Milligram Coffee & Kitchen
case study for
THE EXECUTION:
Epicurean Marketing developed a cohesive social media strategy rooted in storytelling, aesthetics, and community connection. The scope included full social media management—content creation, planning, scheduling, copywriting, engagement, and paid ads.
We also produced a custom photoshoot for their online ordering app, crafted content to promote seasonal events and menu highlights, and developed creative ad campaigns to drive awareness and foot traffic.
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High-quality stills of coffee, brunch dishes, and wine moments, maintaining a cohesive color palette and tone that aligned with Milligram’s refined yet approachable aesthetic.
Photos & Still Media
Views: 178K
Likes: 5,585
Shares: 5,152
Reel 2: found the perfect "Let's grab a drink and catch up" spot in costa mesa
Views: 302K
Likes: 6,731
Shares: 4,790
reel 1: OC's best patio
content creation & curation
Views: 1.9k
Likes: 390
Reel 4: dinner promo
reel 3: on brand promo
Reels capture the energy of in-house events, such as wine tastings and live music nights, seasonal dinners, and more to build community engagement and showcase brand personality.
Branded content was used to promote outside events and created consistency while aligning with the brand’s minimalist aesthetic and boosting impressions and engagement from new audiences.
Views: 117K
Likes: 1198
Shares: 392
Views: 6.3k
Likes: 172
Shares: 28
Boosted content
paid ads
A targeted Facebook and Instagram campaign focused on local audiences in Costa Mesa and Newport Beach, designed to increase awareness and drive first-time visits. Ad creative featured Milligram’s food and coffee offerings and cozy indoor/outdoor ambiance.
ordering app content
Epicurean Marketing produced a photo shoot for Milligram’s in-house ordering app. The app made it easier for patrons to order ahead and earn loyalty points.
RESULTS & PERFORMANCE:
Within the first three months of applying our strategy, Milligram saw steady growth in reach and engagement, improved visual consistency, and an increase in both online orders and foot traffic—especially from first-time visitors who discovered the café through Instagram. We also produced a custom photoshoot for their online ordering app, crafted content to promote seasonal events and menu highlights, and developed creative ad campaigns to drive awareness and foot traffic.
CLIENT FEEDBACK:
“Epicurean Marketing has set us up for success! Their efforts and dedication have been great in shaping our feeds and well appreciated. We will continue to recommend them to folks as much as we can!!”
