THE ASK:
Haute Cakes Caffe—one of Newport’s most beloved brunch institutions—wanted to refresh their digital presence and modernize their social content without losing the family vibes and charm that longtime guests love. They weren’t after traditional marketing, but more so creating an online presence that fit their in-person aesthetic. After years of relying on organic foot traffic and word-of-mouth, they were ready to elevate their online brand, showcase their iconic dishes, and engage their loyal (and hungry!) following with more consistent, visually appealing content.
SCOPE OF WORK:
- Content Strategy & Planning
- Content Creation
- Copywriting
- Scheduling & Posting
- Community Engagement
- Event & Seasonal Support
- Asset Delivery
Haute Cakes Caffee
case study for
THE EXECUTION:
Epicurean Marketing stepped in to build a content strategy rooted in Haute Cakes’ signature vibe and enhancing their status as a local staple through online marketing. Responsibilities included content creation, copywriting, scheduling, engagement, and monthly content planning. Visual direction leaned into natural light, intentional composition, and the signature “Haute Cakes glow” to highlight what they are best known for—their famous Haute Cakes, cafe drinks, amazing food menu, and naturally-lit patio.
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Lifestyle food photography, barista moments, interior details, and lifestyle moments that highlight the café’s iconic charm.
Photos & Still Media
Reel 2: pancake timelapse
reel 1: What makes this a local fav
content creation & curation
For Haute Cakes Caffè, we created reel content designed to capture the energy of the café and the crave-worthy appeal of their iconic dishes. Each reel highlights the movement, textures, and behind-the-scenes moments that make Haute Cakes so special—bringing their in-person experience to life online while maintaining the authentic, family-driven charm their audience loves.
RESULTS & PERFORMANCE:
Growth in engagement and reach driven by consistent posting, improved visual quality and brand storytelling. New imagery that fit the in-person experience locals know and love enabled Haute Cakes to re-introduce their online presence
CLIENT FEEDBACK:
Haute Cakes loved the refreshed aesthetic, improved posting cadence, and content that finally “felt like them.” They highlighted how the visuals elevated their online look and helped introduce the brand to new brunch-goers while celebrating longtime regulars.
