Common Room Roasters—one of Orange County’s leading specialty coffee brands—was looking to improve its social media presence and expand brand awareness beyond its existing loyal customer base.

THE ASK:

With an already strong reputation within the local coffee scene, Common Room Roasters wanted to:

Showcase its Australian-inspired brand story and modern aesthetic
Highlight its coffee expertise and wholesale partnerships
Drive engagement and visibility through lifestyle-driven storytelling

SCOPE OF WORK:

Social Media Strategy & Content Direction
Content Creation (photo, video, and reels)
Paid Ad Campaigns
Brand Storytelling through Copywriting
Campaign & Product Launch Support
Cross-Collaboration Management (partner features, pop-ups, etc.)

Common Room Roasters

case study for

THE EXECUTION:

Epicurean Marketing partnered with Common Room Roasters to develop a cohesive digital content strategy focused on wholesale partnerships- a major sales channel for Common Room Roasters.

Collaborations with CRR’s partners blended craft coffee culture, community, and design-forward storytelling with partners’ own unique brand and positioning to enhance both CRR’s and their wholesale partners’ online presences.

Scroll to View

Curated feed imagery combining lifestyle, coffee detail shots, and brand storytelling. Every post tied back to Common Room’s identity: modern, clean, and intentional.

Photos & Still Media

Views: 7.1K
Likes: 222
Shares: 56

Reel 2: CRR X drip daddy la

Views: 13.4K
Likes: 341
Shares: 144

reel 1: CRR X Boil & Bake

content creation & curation

Collaborations with CRR’s partners blended craft coffee culture, community, and design-forward storytelling with partners’ own unique brand and positioning to enhance both CRR’s and their wholesale partners’ online presences.

paid ads

Epicurean Marketing set up targeted awareness ads promoting café traffic, subscriptions, and wholesale inquiries. The visuals emphasized Common Room’s design aesthetic, attention to craft, community events, and Californian-Australian roots.

RESULTS & PERFORMANCE:

Overall, Epicurean Marketing helped Common Room Roasters build a digital presence that reflects the true quality, craft, and personality behind the brand—establishing a strong foundation for continued growth online, in-store, and through wholesale partnerships.

CLIENT FEEDBACK:

“Epicurean Marketing helped us take our visuals and online presence to a new level. The content feels refined and authentic—it truly represents who we are as a brand.”